Brazil’s Booming Web3 Gaming Market: Opportunities and Insights
Introduction
The Web3 gaming ecosystem in Brazil is experiencing significant growth. In collaboration with Galaxies and BGA, we have prepared this report to provide a comprehensive overview of this emerging market. This analysis is based on data collected from surveys and reports covering various aspects, from player profiles to consumption habits and preferences. Below, we highlight the most relevant points and identified opportunities to continue driving this sector forward.
Profile of the Brazilian Gamer
Demographic Data
The demographic profile of Web3 gamers in Brazil reveals that the majority are young adults with monthly incomes exceeding 5,000 reais (aprox. USD 927), primarily located in São Paulo (39%), Santa Catarina (13%), and Minas Gerais (10%). This group is mainly composed of full-time workers (48%) and entrepreneurs (26%), aged between 25 and 39 years (73%), with a high level of education (45% with higher education and 29% with postgraduate degrees).
Platforms and Consumed Content
YouTube is the most consumed platform (36%), followed by WhatsApp (26%) and Discord (14%). The preferred type of content varies by platform: videos on YouTube and Discord, texts on WhatsApp and Twitter, and live streams on Twitch. It is crucial to adapt the content format to the platform to maximize reach and engagement.
Gaming Habits
80% of respondents mainly play on PC, followed by mobile devices (49%) and consoles (11%). Additionally, 70% of gamers have been playing for over 15 years, although spending on games is conservative, with 71% allocating up to 10% of their monthly income.
In terms of game genres, MMORPG/RPG are the most popular (61%), followed by card games (41%), open world (47%), and battle royale (38%). Among Web2 games, FIFA stands out for its popularity across all income categories, while Axie Infinity and Pixels are the most played in the Web3 realm, especially among those with higher incomes.
NFTs and Cryptocurrencies
87% of respondents have had experience with NFTs, with most reporting positive experiences (75%). There is a clear correlation between financial education and cryptocurrency investment, with 40% investing up to 10% of their monthly income in cryptocurrencies. This highlights the importance of financial education for leveraging these new technologies.
Purchase Intent and Education
The report highlights a significant demand for educational content on project/token analysis and Web3 lessons, with 62% of respondents interested in this type of content. Additionally, communication via WhatsApp is preferred by 42% of respondents, emphasizing the importance of this platform for direct notifications and community engagement.
Opportunities and Challenges
Dominance of Video Content
The clear preference for video content (62%) and the dominance of YouTube (56%) suggest the need to focus content production in this format and channel to maximize engagement.
Education and Web3
The demand for educational content on Web3 represents a significant opportunity. The lack of reliable information sources (49%) and lack of money to invest (45%) are important barriers that need to be addressed with informative and accessible solutions.
Games and Platforms
The predominance of PC gaming (80%) and the preference for MMORPG/RPG (61%) should guide content development and game partnerships. It is also important to consider the best time to stream live, with the evening being the preferred time for over 70% of respondents.
Comparison with the Global Industry
According to the “State of the Industry 2023” report by BGA, one of the biggest global challenges for blockchain gaming is the negative public perception, with 70% of respondents considering the industry still viewed as a scam or Ponzi scheme. This perception is also observed in Brazil, where effective education and communication can help change this narrative.
Another similarity between the Brazilian and global markets is the importance of blockchain technology adoption by traditional game studios. Globally, 37.8% of professionals believe this adoption is crucial for advancing the industry. In Brazil, there is a growing interest in games that integrate blockchain elements, representing a significant opportunity for local developers.
Global Insights and Latin America
According to Newzoo, Latin America is one of the fastest-growing regions in the global gaming market, with significant increases in both player numbers and revenue. In 2023, the region saw a 13.9% growth in gaming revenue, reaching $6.2 billion, with Brazil being a major contributor to this growth. Furthermore, data from Cwallet indicates that Latin America is experiencing a rapid increase in Web3 gaming adoption, driven by a young and tech-savvy population.
Conclusion
The Web3 gaming market in Brazil is booming, and there are multiple opportunities to capitalize on this growth through educational content, strategic use of platforms like YouTube and WhatsApp, and the development of games and content that align with player preferences. At Sura and the continuous support from BGA we are committed to leading this change and keep driving innovation in the Web3 gaming ecosystem in Brazil.
To access the full report: https://suragaming.com/gaming-research-brazil-2024.pdf
About Sura Gaming
Sura Gaming is at the forefront of the Web3 gaming revolution, dedicated to driving innovation and growth in the blockchain gaming industry. Founded with a vision to empower gamers and developers alike, Sura Gaming provides a comprehensive ecosystem comprising three pillars: Sura Gaming for user acquisition, growth, and marketing; Sura Labs for incubating and accelerating startups within the blockchain gaming space; and GaminoVC, a venture capital fund focused on supporting emerging startups. Recently, Sura expanded its presence with the launch of Sura Brasil, reflecting our commitment to fostering the development of Web3 gaming across Latin America. Through strategic partnerships, educational initiatives, and community engagement, Sura Gaming aims to lead the transformation of the gaming industry into a decentralized, player-centric future.
About Blockchain Game Alliance
The Blockchain Game Alliance (BGA) is a collective organization committed to promoting blockchain within the gaming industry. The BGA advocates for blockchain technology by fostering collaboration, sharing knowledge, and highlighting best practices. With over 500 members, including leading companies and industry experts, the BGA serves as a hub for innovation, providing a platform for networking and partnership opportunities. The alliance hosts numerous events, webinars, and panel discussions to drive the adoption and understanding of blockchain in gaming. The BGA’s efforts are aimed at addressing key industry challenges, promoting diversity and inclusion, and shaping the future of gaming by leveraging the transformative potential of blockchain technology
